Learning at Kaern

How you learn — and what you build.

The curriculum, the build-it module, the operating layer, the Brain, and the live proof — the full depth of how the academy works, in one place.

Inside the curriculum · the Build-it module

One module of the year: a business that runs itself.

Below is just one of the academy's modules — building the website & commerce engine. Most "Shopify themes" stop at looks; Kaern students ship the operational layer underneath, the parts that actually make money and keep you legal. See the full curriculum →

A normal Shopify theme

  • Pretty pages, then you're on your own
  • Contact form that emails into a black hole
  • No structured data — invisible to AI & search
  • Manual, error-prone admin clicking
  • One language, no market routing
  • Compliance is your problem

Kaern Schools — near-ERP storefront

  • Commerce, CRM-lite, marketing & content in one system
  • Outreach Pro: leads → spam-filtered → delivered → monitored
  • Full JSON-LD & answer-engine optimization baked in
  • Every change deployed & verified by Claude, hands-free
  • True multilingual with per-market policies
  • GDPR + German §356 checkout consent built in
Inside the Build-it module

40+ production-grade features — and you'll build every one

Everything below is something Kaern students design, build and ship on real, live stores — grouped the way a business actually works. In this one module you learn to build the lot, with AI doing the heavy lifting while you learn to direct it.

Design & UX

A storefront that feels premium

🧭

Pop-out mega navigation

Animated multi-level menu with slide-in panels and a mobile drawer — the kind of nav big brands pay agencies for.

Motion & scroll animations

Tasteful reveal-on-scroll, hover lifts, and transitions that make the site feel alive without hurting speed.

🖼️

Cinematic hero sections

Full-bleed hero imagery with layered headlines and clear calls to action on every key page.

🎨

Brand theming system

Fonts, colors and iconography driven from one config — duplicate the look across stores in minutes.

📱

Fully responsive

Mobile-first layouts with a dedicated mobile menu; verified across breakpoints.

🤝

Partner / distributor cards

Reusable card system for resellers and partners by country — flags, addresses, contacts, consistent everywhere.

Commerce

Selling, the way Shopify should work

🛒

Native Shopify shop

Real products, variants, cart and checkout — fully integrated, not a bolt-on.

💶

Dynamic, localized pricing

Live prices pulled from Shopify and formatted per locale (e.g. German money format) right inside the page.

🖼️

Product & project galleries

Rich media galleries and customer-project showcases that turn browsers into buyers.

🧾

Quote & high-ticket flow

For expensive products, a Request-a-Quote path that captures leads instead of forcing checkout.

Outreach Pro

A real lead engine, not a contact form

📨

Serverless capture

Forms post to an edge worker that delivers every lead straight to your inbox — reliably, with fallbacks.

🛡️

Spam & bot guard

Built-in filtering keeps junk out so you only see real prospects.

❤️‍🩹

Daily health check

An automated cron pings the pipeline daily — you're alerted before a single lead is ever lost.

🗂️

Lead audit trail + admin

Every submission logged with a lightweight admin view — CRM-lite without another subscription.

Marketing & SEO/AEO

Found in search and by AI

🔎

Rich structured data

Product JSON-LD with ratings, reviews, shipping & returns — the schema that wins rich results.

FAQ & HowTo schema

Machine-readable FAQs and how-to guides that surface directly in search and answer engines.

📚

Answer-engine glossary

A glossary + guides hub engineered so ChatGPT, Perplexity & Google cite your store.

🎯

Buying-intent landing pages

Pages targeting high-intent searches, in multiple languages, to pull in ready-to-buy traffic.

✍️

Blog & guides engine

Content hub with showcase posts and owner's guides, structured for SEO from day one.

Performance tuned

Core Web Vitals / Lighthouse audited, with a caching strategy that keeps it fast.

International & Compliance

Sell across borders, stay legal

🌍

Multilingual & market routing

German, English, French, Italian with per-market URLs and localized policy pages.

⚖️

GDPR & §356 consent

Privacy-first banners and a German digital-goods checkout consent gate — compliance built in, not bolted on.

📄

Localized legal pages

Refund, privacy and terms served correctly per language and market.

The operating layer · the meta-skill

Run your whole company with Claude

This is the meta-skill every Kaern student masters — and how the consulting arm operates. You don't click around dashboards; you just say what you want, and Claude edits, deploys, verifies and even purges the cache. Autonomously.

  • 🗣️ Speak to it — every reply read back to you, hands-free
  • 📱 Drive it from your phone while it runs on your Mac
  • 🚀 Safe per-file deploys to the live theme, never destructive
  • Auto-verifies changes through the cache, the right way
  • 🧠 A growing playbook that learns from every project it touches
# just tell it what you want
you ▸ add a request-a-quote button to the V2-50 page

claude ▸ editing sections/main-product.liquid
claude ▸ pushing --only to live theme … done
claude ▸ verifying via section-render … live ✓
claude ▸ purging page_cache … fresh ✓
# spoken aloud, in ~20 seconds
Fully automated with Claude

From an idea to the launch of a startup — without lifting a finger

It's how the consulting arm delivers — and what every student learns to run. You answer a few simple questions; Claude does the rest, end to end, until the site is live and secure on its own domain. This very website was built exactly this way.

1

You bring the raw inputs

Your logo — or even a photo of your business card — your brand colours, and a sentence about what your business does.

2

Claude reads your brand

It extracts your exact colours and identity from the image automatically — no design files needed.

3

The design is generated

Google Stitch turns your brief into real, on-brand screens — your site takes shape in minutes.

4

Claude builds it for real

Production-grade code with polished design and Framer Motion animation, assembled from the module library you choose — the LEGO bricks.

5

Commerce & the lead engine go in

A Shopify store, payments and the Outreach-Pro lead funnel are wired in — your startup can take orders and capture customers from day one.

6

Content, SEO & AEO — ready to be found

Pages, copy, structured data and multilingual versions are generated so your startup ranks on Google and answer engines — and your domain & DNS are configured automatically.

7

Your startup launches — live & secure 🔒

HTTPS is issued and enforced, the store is activated, and your startup is open for business on its own domain — site, shop and lead engine, all live.

The only thing you do is answer a few questions. Everything from idea to a live, secure startup — site, shop and lead engine — is automated by Claude. See exactly how it works →

The brain behind it

A methodology we built, own, and improve

The website is the easy part. The real value is the engine underneath — a private, ever-growing library of playbooks and prompts that lets Claude design, build, deploy and run a business end-to-end. We own it, and every project makes it sharper.

Our manifesto

Business schools graduate employees. We graduate founders.

A degree costs years and a fortune to teach pre-AI theory. We make building and running a whole company — design, engineering, marketing, compliance, operations — something anyone with an idea can do in a single year. Here's why that changes everything.

Read the manifesto →
The model · redefining education for the AI age

A business school run by one founder and a fleet of AI agents.

No campus to staff, no bureaucracy. One operator directs AI agents that handle admissions, operations, finance and the entire back office; the teaching staff are AI avatars; and the real work is solving problems worth solving.

🛰️

Run by one, operated by agents

Every administrative and business function — admissions, operations, finance, support — runs on AI agents. The staff are avatars. One founder runs the whole institution.

🎯

Problem-first, investor-backed

Faculty isn't the point — finding problems worth solving is. Investors back the problems; the students and the arm build the solutions.

🧠

Projects → memory → owned assets

Every project teaches the agents; the lessons are stored in a private Brain. The company owns the assets — a moat that compounds with every build.

♻️

Consulting sells the method

The product suite and methodology are sold through the consulting arm — and taught to students as the very same curriculum.

One founder. A fleet of agents. A company that owns what it learns. This is education, redefined for the AI age.

Live proof

Already built — five live products, one methodology

This isn't a concept. Everything here was designed, built and shipped with the same AI methodology — across commerce, CAD, industrial software and design.

Commerce · IoT

cyclewash.com

Bicycle & industrial washing systems

Animated mega-nav, partner network, dynamic pricing, integrated shop, the Outreach Pro lead engine, and live machine control over MQTT.

High-ticket · B2B

cyclecnc.com

Pocket NC 5-axis CNC mills (EU distributor)

Structured data, FAQ/HowTo schema, answer-engine glossary, multilingual buying-intent pages, Request-a-Quote funnel, §356 checkout.

CAD platform

cyclecad.com

AI-native browser CAD & CAM

A real B-Rep kernel in the browser, Text-to-CAD, in-browser FEA, 5-axis CAM with live machine control, multiplayer, and an MCP agent API.

3D viewer

explodeview.com

Interactive exploded-view embeds

Turn any STEP/CAD file into a 399-part WebGL exploded view with AR mode and AI part identification — embeddable in two lines.

Industrial software

cyclepanel.com

PLC migration & simulation

Entire industrial controllers running as in-browser simulators — live ladder logic, energizing wiring, and a vendor-to-vendor migration pipeline.

The venture tools

Plan your venture. Then build it.

Two tools every founder uses — the same instruments behind the curriculum and the consulting arm.

Plan My Venture

A founder's flight simulator. Take the helm of a startup for 20 quarters — set ten levers across commerce, operations and finance, read the three financial statements and ratios, and outlast four AI rivals. You learn business by running one, with the exact numbers a real operator watches. Available as a standalone paid simulation.

Open Plan My Venture →
Fully automated with Claude

Build My Venture

From an idea to the launch of a startup — without lifting a finger.

Describe an idea; get a complete company blueprint in seconds — business model, unit economics, product MVP, tech stack, brand directions, go-to-market + SEO, a legal checklist and a 12‑month financial plan. It's our consulting methodology, coded into a tool — the same engine the arm runs for clients.

Open Build My Venture →
The consulting arm

Companies hire the school. Students build the company.

Kaern's senior mentors and operators run a consulting arm that builds real companies on the same methodology students learn — every engagement is a mentored student project. (The AI faculty teaches the curriculum; real humans run the arm.)

Investors

Fund the engagements, bring deal flow, and tap the consulting arm for their own portfolio companies.

Mentors · the arm

Real senior operators & investors scope each engagement, coordinate the build and review the team's work — human oversight, quality assured.

Investors and mentors work in parallel — both supporting every student

Students

Do the real building on a live client brief — paid experience and a portfolio that actually shipped, with investors and mentors behind them.

Companies

Get built and launched fast — and the returns & proof flow back, funding the next cohort.

↻ A flywheel: every company built makes the academy sharper, the students more proven, and the investors keener — which builds the next company.

Who owns the company you build Coming soon

When the Founder's Year opens, founders keep the majority of every venture they build. Investors negotiate a minority stake for the capital they bring; the school keeps a small share.

Studentsthe majority — what you build is yours Investorsup to 30% · negotiable School10%
How we build with you →
Go deeper

The whole machine, explained.

See the eight-layer architecture behind every Kaern build — and the commercial engine that turns a visitor into a company.

Explore the architecture →