This isn't just a website — it's a small business running on rails. Below is every layer of the system. Tap any block to see, in simple terms, what it does, what's under the hood, and why it matters.
👆 Tap any block to open its plain-English explanationFrom what your customers see, down to the security that protects them. Security is its own highlighted layer because it underpins everything.
Every layer is real, proven on live stores, and run for you by Claude. Pick the bricks you need — we assemble the rest.
See the two ways in →The site isn't a brochure — it's a funnel that turns a curious visitor into a paying student, then a returning one, then a founder, and finally a company the school holds equity in. Each rung is live today, and each one feeds the next.
Buy a course → pay (Shopify checkout, German VAT handled) → the full course unlocks on its own page the moment you're logged in. Ownership is verified server-side against your order history, so the content is never a downloadable file — it's rendered only for the buyer. Everything you own also lives in one hub: My Courses.
Today, only the courses and Build Your Venture are on sale. The full Founder's Year — the one-year academy where you build and launch a real, funded company — is about to open, and we're inviting free applications for the first cohort. There's no reason to wait on the sidelines: the smartest way in is to try a course first — see how we teach, keep the skill, and arrive at the Founder's Year already moving.
Apply free — Founder's Year Try a course first →