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Seminar Room 1 · live now · the case method
M

Mara

Marketing · Sales · CRM

"Today we dissect a real company's go-to-market. Who can tell me where their funnel leaks?"

Today's case

cyclewash.com — from cold traffic to first revenue

A real, live store from the cycleX portfolio. We'll pull apart its positioning, its lead engine and its pricing — the way a top business school pulls apart a Harvard case, then rebuild it together.

  • What is the one-line promise, and who is it for?
  • Where does the funnel leak — and what would you test first?
  • Price for profit: is the unit economics actually working?
Join the discussion → Browse the cases
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Virtual rooms for every mode of learning — led by your AI faculty, joined by your cohort, built on real work.

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Lecture Halls

AI-led classes for each track — watch, ask, replay any hour.

AI faculty
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Case & Seminar Rooms

Dissect real companies and argue it out — the case method, live.

Live now
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Meeting & Boardrooms

Team standups, mentor 1:1s, and board reviews with the Dean.

Cohort
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Demo-Day Theatre

Pitch your company to resident investors at the end of the year.

Investors
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The Digital Factory

The cycleX suite — CAD, CAM, PLC, IoT, 3D — your hands-on labs.

Real tools
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Simulation Lab & Championship

Run a company in a safe sandbox — pricing, cash, hiring, crises — and compete on the leaderboard.

Play now
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