Week 1 · the foundation · 40 hours · required
Learning AI with Claude — before anything else.
Everyone starts here. One 40-hour week that turns you into an operator who can direct AI to do real work — the skill every other course is built on.
Day 1 · 8hAI & LLMs demystified, how Claude reasons, your first real conversations, the operator mindset.
Day 2 · 8hPrompt engineering — context, examples, structure, iteration, judging the output.
Day 3 · 8hTools & agents — Claude Code, files, the agent loop, and verifying its work.
Day 4 · 8hDirecting a fleet — multi-step tasks, delegation, parallel agents, guardrails & cost.
Day 5 · 8hBuild something real — ship a working project end to end with AI, then demo it.
Outcome: you can direct AI to research, write, code, design and operate — your operator's licence for the rest of the year.
Credits & formats
Pick your path — you can't do it all in a year, and you don't have to.
Every course is worth 3 credits and mints a reusable AI skill you keep. See the Skills Repository →
Full-time — The Founder's Year12 months, the full curriculum, build & launch a real funded company. The complete operator track.
Executive coursesPick & choose courses by credit over 1, 3 or 6 months. For people already working who want specific skills, fast.
Make it
Engineering & the physical product
8 courses
Industrial Design & CADcycleCAD+
Turn a napkin sketch into a parametric, manufacturable 3D part you can hand to a machine shop.
- From brief to form — requirement capture, mood boards, AI concept renders, sketch-to-3D
- Parametric modeling — sketches & constraints, feature trees, design intent, AI-driven edits
- Assemblies & mates — joints, mechanisms, interference checks, motion study
- Design for ergonomics & aesthetics — grip & reach, surfacing, fillets, materials & finishes
- Tolerancing & GD&T — fits & clearances, datum schemes, AI tolerance stack-up
- Drawings & handoff — dimensioned views, BOMs, STEP/STL export, supplier package
Capstone: a fully parametric product part, tolerance-checked, exported as a STEP file with a complete drawing pack.
Tutor: Cad
CAM & CNC MachiningPentacad+
Take a CAD model to finished metal: generate toolpaths, post G-code, and cut a real part.
- Machining fundamentals — milling vs turning, feeds & speeds, work-holding, coordinate systems
- Toolpath strategies — roughing, finishing, contour, pocket, AI-suggested paths
- Tool library & setup — endmills, holders, stock setup, fixturing plans
- Simulation & collision check — verify cuts, gouge detection, cycle-time estimate
- Post-processing & G-code — post selection, M/G codes, machine handshake
- On-machine workflow — zeroing, probing, first-article inspection, surface finish tuning
- Multi-axis & production — 4/5-axis basics, nesting, batch runs, cost-per-part
Capstone: a machined aluminum part cut from your own verified G-code, measured against drawing tolerances.
Tutor: Cad
3D Printing & AdditivecycleCAD+
Design parts that only additive can make, then print functional prototypes that actually work.
- Additive processes — FDM, SLA, SLS, MJF, choosing the right one
- Design for additive — wall thickness, overhangs, supports, self-supporting angles
- Slicing & print prep — orientation, infill, layer height, AI profile tuning
- Materials & properties — PLA/PETG/nylon/resin, anisotropy, post-cure
- Lightweighting & lattices — topology optimization, generative design, infill lattices
- Post-processing & QC — support removal, finishing, dimensional checks, fit testing
Capstone: a functional printed prototype with a generatively-optimized geometry, validated against a real load.
Tutor: Cad
Simulation, FEA & Design-for-ManufacturecycleCAD+
Predict whether a part survives before you build it, and redesign it to be cheaper to make.
- Simulation basics — loads & constraints, meshing, boundary conditions, convergence
- Structural FEA — stress & strain, safety factors, deflection, fatigue life
- Thermal & motion — heat transfer, thermal expansion, dynamic loads, AI result reading
- Design iteration — ribs & gussets, material swaps, parametric optimization
- Design for manufacture — draft angles, undercuts, moldability, cost drivers
- Design for assembly — part-count reduction, poka-yoke, fastening strategy
- Validation reporting — sim vs test, design review, sign-off package
Capstone: an FEA-validated, DFM-optimized part redesign with a before/after cost and safety-factor report.
Tutor: Cad
Electrical Engineering & PLC / AutomationCyclePanel+
Design a control panel and program a PLC to run a real automated machine.
- Electrical fundamentals — voltage/current, AC/DC, safety, grounding & bonding
- Schematics & panel design — wiring diagrams, component selection, panel layout, AI BOM
- Sensors & actuators — switches, encoders, relays, motors, solenoids, VFDs
- PLC programming — ladder logic, I/O mapping, timers & counters, state machines
- HMI & SCADA — operator screens, alarms, data logging, remote monitoring
- Safety & standards — E-stops, interlocks, risk assessment, CE/UL basics
- Commissioning — wiring checks, I/O test, tuning, fault diagnosis
Capstone: a working control panel with a PLC program and HMI that automates a multi-step machine sequence.
Tutor: Volt
Embedded, IoT & FirmwareSPIRIT · ESP32+
Ship a connected device: write the firmware, wire the sensors, and stream data to the cloud.
- Microcontroller basics — GPIO, pinouts, power, flashing the ESP32
- Reading the physical world — analog/digital sensors, I2C/SPI, ADC, debouncing
- Firmware in C/MicroPython — main loop vs interrupts, AI-assisted drivers, debugging
- Connectivity — Wi-Fi, BLE, MQTT, REST, OTA updates
- Cloud & dashboards — telemetry pipelines, time-series storage, live dashboards
- Power & reliability — sleep modes, battery budgeting, watchdogs, field hardening
- Security — secure boot, encrypted transport, credential handling
Capstone: a battery-powered ESP32 device streaming live sensor data to a cloud dashboard with OTA updates.
Tutor: Volt
Technical Documentation & Exploded ViewsExplodeView+
Produce the manuals, exploded diagrams, and spare-parts catalogs that ship with a real product.
- From CAD to illustration — model import, exploded assemblies, callouts, balloons
- Assembly instructions — step sequencing, AI-drafted copy, safety notes, iconography
- Parts catalogs & BOMs — item numbering, spare-parts lists, ERP linking
- Visual standards — line art, rendering, annotation, brand consistency
- Multi-format publishing — print PDF, interactive web, QR-linked docs, translations
- Maintenance & service docs — troubleshooting trees, service intervals, version control
Capstone: a complete product manual with exploded views, an illustrated assembly guide, and a linked spare-parts catalog.
Tutor: Cad
AI & Rendering with cycleCADcycleCAD · AI+
Use AI to go from idea — typed, photographed, or spoken — to a finished, rendered 3D part, all in the browser. Each lesson opens a guided walkthrough inside cycleCAD itself.
- Model the First Part — base solid → real pocket cut → fillet — every feature lands on the live history timeline
- Components & bodies — Fusion-style components with their own origin and bodies; read the nested browser
- Build an assembly — two components, a rigid joint, an exploded view — captured as a replayable recipe
- The history timeline — suppress features, roll the timeline back, undo/redo — straight from the bottom bar
- Text-to-CAD — describe a part in plain words and watch it model itself; refine by re-prompting
- Image-to-CAD — turn a photo or hand sketch into an editable, parametric 3D body
- CAD with prompting — drive the feature tree by conversation: holes, fillets, patterns, edits
- Voice-to-CAD — model hands-free; speak the part and the copilot builds it
- AI rendering & exploded views — photoreal renders and exploded assembly views straight from the model
Capstone: a part created end-to-end from a single prompt, refined by voice, and presented as a photoreal render with an exploded view.
Tutor: Cad
Automate it
Industrial automation & robotics
3 courses
Industrial Automation & PLC MigrationCyclePanel+
Program, simulate and migrate the PLC and HMI systems that run real factories.
- Automation foundations — sensors, actuators, control loops, safety
- PLC programming — ladder logic, I/O, timers, state machines
- HMI & SCADA — operator screens, alarms, data logging
- In-browser simulation — build & test on CyclePanel's PLC simulator
- Vendor migration — move legacy logic across platforms with AI assist
- Commissioning — I/O tests, tuning, fault diagnosis
Capstone: a working PLC + HMI program for a multi-step machine, simulated end to end on CyclePanel.
Tutor: Volt
Connected Machines & Cleaning SystemscycleWASH · SPIRIT+
Build and connect a real industrial machine — from control logic to live cloud telemetry.
- Machine architecture — the cycleWASH system, modules, control flow
- Sequence control — step chains (Schrittkette), interlocks, GOT screens
- Connect it — ESP32, Modbus/RS485, VFDs, MQTT to the cloud
- Live dashboards — telemetry, payments, remote monitoring via SPIRIT
- Service & uptime — diagnostics, OTA updates, predictive maintenance
- Productize it — turn a machine into a connected, sellable product
Capstone: a connected machine streaming live data to a dashboard, with a remote-control + payment flow.
Tutor: Volt
Robotics & Motion ControlCyclePanel · ESP32+
Make things move precisely — motors, axes, and robotic sequences you program and tune.
- Motion fundamentals — steppers, servos, drivers, kinematics basics
- Control — PID, feedback, encoders, closed-loop tuning
- Programming motion — paths, sequences, coordinated axes
- Robotic cells — pick-and-place, safety zones, cycle design
- AI in the loop — vision, adaptive control, AI-tuned parameters
- Integration — wire motion into a PLC/IoT system end to end
Capstone: a programmed multi-axis motion sequence (real or simulated) with tuned closed-loop control.
Tutor: Volt
Build it
Software, web & the platform
8 courses
Frontend Engineeringkaern.org · themes+
Ship a fast, polished, on-brand web frontend you can change with confidence.
- Anatomy of a page — HTML structure, semantic tags, read the DOM
- Theming the kaern.org stack — design tokens, theme variables, dark/light
- Layout that holds up — flexbox, grid, responsive breakpoints
- Components with AI — prompt for a component, edit the output, reuse it
- State & data binding — props, fetch data, render lists
- Performance & accessibility — Lighthouse audit, image sizing, alt text, contrast
- Ship & iterate — preview, get feedback, push a change live
Capstone: your company's live landing page on a custom kaern.org theme, scoring 90+ on Lighthouse.
Tutor: Ada
Motion & Interaction Designscroll-cinema+
Make a page that feels alive — motion that guides the eye, never distracts.
- Motion principles — easing, timing, when not to animate
- Transitions & micro-interactions — hover states, button feedback, loading states
- Scroll-cinema basics — scroll triggers, reveal-on-scroll, pinned sections
- Storytelling down the page — scene sequencing, parallax, sticky narrative
- Directing AI motion — describe the feel, tune the curve, cut the excess
- Performance budget — GPU-friendly transforms, reduced-motion, 60fps check
Capstone: a scroll-driven product story page that tells your founding narrative in one scroll.
Tutor: Ada
Backend & Real-time PlatformsSPIRIT+
Stand up a real backend with auth, data, and live updates — without drowning in plumbing.
- How backends work — requests, responses, servers, the database
- Data modeling on SPIRIT — tables, relations, schema design
- APIs & endpoints — REST routes, CRUD, status codes
- Auth & permissions — sign-in, sessions, role-based access
- Real-time — subscriptions, live data, websockets
- Reliability — error handling, validation, logging
- Directing AI on the backend — spec an endpoint, review the code, test it
Capstone: a deployed SPIRIT backend powering your app with live auth and real-time data.
Tutor: Ada
Mobile App DevelopmentSPIRIT app+
Build and ship a real mobile app to a phone — and an app store.
- Mobile mindset — native vs web, screens, navigation, touch
- Screens & flows on SPIRIT app — layouts, tabs, stacks
- Device features — camera, location, notifications, storage
- Wiring to your backend — fetch data, sync, offline state
- Polish & feel — gestures, transitions, native components
- Ship it — build, TestFlight/Play, store listing
Capstone: your company's app running on a real device and submitted to a store.
Tutor: Ada
Version Control & Collaborationgit / GitHub+
Work on code without fear — branch, review, merge, and never lose work.
- Why version control — commits, history, time travel
- Daily git — clone, branch, commit, push, pull
- Branches & merges — feature branches, merge conflicts, resolving them
- Pull requests — open a PR, request review, address feedback
- Collaborating with AI — review AI commits, read diffs, approve or push back
- Workflow & CI — branch protection, automated checks, releases
Capstone: a clean GitHub repo with branch protection, a reviewed-and-merged PR, and passing CI.
Tutor: Ada
Cybersecurity & Data Protectionsecurity layer+
Find the holes before attackers do — and keep customer data safe and legal.
- Threat thinking — attacker mindset, attack surface, OWASP Top 10
- Auth done right — passwords, MFA, sessions, secrets management
- Common vulnerabilities — injection, XSS, CSRF, broken access control
- Data protection & GDPR — encryption, PII, consent, retention
- AI security review — scan with AI, triage findings, patch the real ones
- Incident response — detection, logging, breach plan
Capstone: a security audit of your own product with vulnerabilities found, fixed, and documented.
Tutor: Ada
AI Agents, MCP & AutomationcycleCAD API · autonomy+
Build AI agents that do real work — connected to your tools and running on their own.
- What an agent is — tools, loops, the action space
- MCP & tool wiring — connect APIs, define tools, the cycleCAD API
- Prompting & directing — system prompts, guardrails, making the calls
- Multi-step automation — chains, triggers, scheduled runs
- Autonomy & safety — permissions, human-in-the-loop, kill switches
- Evals & reliability — test the agent, measure success, fix failures
- Ship an agent — deploy, monitor, iterate
Capstone: a deployed autonomous agent that runs a real workflow in your company end to end.
Tutor: Ada
Building Your Website & StoreWebsite module+
Launch a live site and online store that takes real orders and real money.
- Site in a day — pages, navigation, content blocks
- Brand & design system — fonts, colors, logo, consistency
- Store setup — products, variants, pricing, inventory
- Checkout & payments — cart, Stripe, taxes, shipping
- SEO & analytics — metadata, sitemap, tracking, search ranking
- Launch & grow — domain, go live, conversion tweaks
Capstone: your company's live website and store, processing a real first order.
Tutor: Ada
Run it
Commerce, data & dashboards
4 courses
Web & E-commerceShopify+
You'll launch a live storefront that takes real orders the day it opens.
- Store foundations — pick a niche, register Shopify, theme setup, brand basics
- Products that sell — listings, variants, pricing, AI product copy, photos
- Storefront design — homepage layout, collections, mobile-first, fast load
- Checkout & cart — cart flow, abandoned-cart recovery, upsells, trust badges
- Shipping & fulfillment — rates, zones, suppliers, order tracking, returns
- Apps & automation — reviews, email capture, AI chat, inventory sync
- Launch & iterate — pre-launch checklist, soft launch, fix funnel leaks
Capstone: a live Shopify store that processes a real paid order from a real customer.
Tutor: Mara
Payments (cards, Apple/Google Pay, Lightning)SPIRIT+
You'll accept money from anyone, anywhere, by any method, with fees you understand.
- How money moves — issuers, acquirers, networks, settlement, the fee stack
- Card acceptance — gateway setup, checkout integration, 3-D Secure, receipts
- Wallets & one-tap — Apple Pay, Google Pay, tokenization, mobile conversion
- Bitcoin & Lightning — wallets, invoices, instant settlement, custody choices
- Fraud & disputes — risk signals, chargebacks, refunds, dispute evidence
- Compliance & payouts — PCI basics, KYC, payout schedules, reconciliation
- Global money — multi-currency, FX, local methods, tax at checkout
Capstone: a checkout that accepts a card, a wallet tap, and a Lightning payment — all reconciled to one ledger.
Tutor: Fin
Dashboards, Analytics & the Control RoomSPIRIT dashboard+
You'll run your company off one screen that tells you what to do next.
- Metrics that matter — revenue, CAC, LTV, margin, cash, north-star metric
- Data plumbing — sources, events, tracking plan, clean naming, single source of truth
- Build the dashboard — KPIs, charts, time ranges, segments, drill-downs
- Funnels & cohorts — conversion steps, retention curves, leak detection
- Alerts & the control room — thresholds, anomaly flags, daily standup view
- From data to decision — reading signals, A/B reads, weekly review ritual
- Forecasting — trends, runway, scenario models, target-setting
Capstone: a live control-room dashboard pulling real company data that drives one decision you actually make.
Tutor: Ada
Domains, Hosting & HTTPSGitHub · Gandi+
You'll own a domain and ship a secure, fast website live on the internet.
- Domains & DNS — buy on Gandi, registrars, A/CNAME/MX records, nameservers
- Hosting choices — static vs dynamic, GitHub Pages, CDNs, edge basics
- Deploy from GitHub — repos, Pages setup, build pipeline, custom domain
- HTTPS & certificates — TLS, Let's Encrypt, auto-renewal, mixed-content fixes
- Email & subdomains — MX/SPF/DKIM, shop. and app. subdomains, redirects
- Performance & uptime — caching, CDN tuning, monitoring, downtime alerts
Capstone: a custom domain serving your site over HTTPS, deployed from GitHub, with working email.
Tutor: Ada
Grow it
Entrepreneurial & Business Studies
18 courses
Brand & Designkaern.org · Stitch+
Ship a coherent brand and a real website in a weekend, not a quarter.
- Positioning before pixels — one-line promise, who-it's-for, why-you-win
- Naming & identity — name tests, domain checks, AI logo rounds, picking the keeper
- Design systems with Stitch — color & type tokens, components, generating variants
- Site that converts — hero, proof, CTA hierarchy, mobile-first layout
- Reading the design numbers — bounce rate, scroll depth, A/B reads, when to trust them
- Voice & assets at scale — brand voice prompt, social kit, image consistency
- Launch on kaern.org — publish, instrument, first-impression test
Capstone: a live, branded site for your company on kaern.org with analytics wired in.
Tutor: Mara
Marketing, SEO & Answer-Engine (AEO)OutreachPro · CNC+
Get found by both Google and the AI answer engines your customers now ask.
- Demand vs. capture — funnel map, intent stages, channel fit
- Keyword & topic strategy — AI cluster research, search volume, difficulty calls
- On-page & technical SEO — titles, schema, site speed, crawlability checks
- Answer-Engine Optimization — citations, structured facts, getting quoted by LLMs
- Campaigns in OutreachPro — segments, sequences, UTM tracking
- Reading the funnel with CNC — CAC, conversion rates, attribution sanity checks
- Compounding content engine — calendar, refresh cadence, what to kill
Capstone: a live campaign driving tracked traffic, with a one-page CAC and AEO-visibility report.
Tutor: Mara
Sales & CRMOutreachPro+
Build a pipeline you can forecast and a sales motion that closes.
- The motion that fits — self-serve vs. sales-led, deal size, cycle length
- Pipeline in OutreachPro — stages, fields, hygiene, AI note capture
- Discovery & qualification — pain mapping, BANT/MEDDIC, disqualifying fast
- Demo & objection handling — value framing, role-play reps, common stalls
- Closing & negotiation — pricing talk, terms, mutual close plans
- Reading the pipeline — win rate, velocity, forecast confidence, where deals die
- Renewals & expansion — onboarding, NRR, upsell triggers
Capstone: a working CRM pipeline with real opps and a defensible 90-day forecast.
Tutor: Mara
Lead Generation & ScrapingOutreachPro · Apify+
Fill the top of funnel with a clean, targeted list you built yourself.
- Ideal customer profile — firmographics, triggers, lookalike logic
- Sourcing with Apify — actors, selectors, pagination, rate limits
- Enrichment & verification — emails, dedupe, AI-cleaned data, bounce risk
- Compliant outreach — GDPR basis, opt-out, deliverability hygiene
- Sequences in OutreachPro — personalization at scale, cadence, A/B subject lines
- Reading the top of funnel — reply rate, positive-reply rate, list quality scoring
Capstone: a verified 500-lead list feeding a live, compliant outreach sequence with reply tracking.
Tutor: Mara
Content & PublishingOutreachPro blog+
Run a content engine that earns trust and ranks while you sleep.
- Content strategy — audience, pillars, business-goal mapping
- AI-assisted drafting — briefs, outlines, voice prompts, keeping it human
- Editing for credibility — fact-checks, sources, originality, the human pass
- Publishing on the OutreachPro blog — formatting, SEO fields, internal links
- Distribution — repurposing, newsletter, social cut-downs
- Reading content performance — traffic, dwell, assisted conversions, refresh signals
Capstone: a published 6-piece content series with a distribution plan and a performance dashboard.
Tutor: Mara
Finance, Accounting & Cap TablesAI-mastered+
Read your own financials and own your cap table without a CFO.
- The three statements — P&L, balance sheet, cash flow, how they link
- Bookkeeping that scales — chart of accounts, AI categorization, monthly close
- Cash is king — runway, burn, the 13-week cash forecast
- Modeling the business — AI-built model, assumptions, scenario toggles
- Cap tables & dilution — options pool, SAFEs, dilution math, founder splits
- Reading the numbers — margin trends, anomalies, what your accountant won't catch
- Taxes & compliance basics — entity choice, filings, what to delegate
Capstone: a clean monthly model, live cap table, and a runway memo for your own company.
Tutor: Fin
Economics, Pricing & Unit EconomicsAI-mastered+
Price with confidence and prove every dollar in earns more than a dollar back.
- Unit economics core — contribution margin, CAC, LTV, payback period
- Pricing strategy — value-based, tiers, anchoring, willingness-to-pay tests
- Cost structure — fixed vs. variable, break-even, marginal thinking
- Market & competition — TAM/SAM/SOM, elasticity, competitive pricing reads
- Modeling with AI — pricing scenarios, sensitivity tables, the call you make
- Reading the economics — LTV:CAC, cohort decay, when a unit is actually broken
Capstone: a defended pricing page plus a unit-economics model proving payback and LTV:CAC.
Tutor: Fin
Operations & Supply ChainAI-mastered+
Run the machine: deliver reliably, cheaply, and without firefighting.
- Process design — mapping, bottlenecks, SOPs, what to automate
- Supply chain basics — sourcing, lead times, supplier risk, dual-sourcing
- Inventory & fulfillment — reorder points, safety stock, AI demand forecasting
- Quality & service levels — SLAs, defects, root-cause discipline
- Vendor & cost management — negotiation, terms, total cost of ownership
- Reading ops metrics — throughput, cycle time, on-time rate, cost-per-unit
- Scaling without breaking — capacity planning, where automation pays off
Capstone: a documented core process with SLAs, a demand forecast, and an ops dashboard.
Tutor: Fin
Compliance & Law (GDPR, §356)CNC · SPIRIT+
Stay legal and audit-ready without drowning in lawyer fees.
- Entity & contracts — structure, founder agreements, key clauses to never miss
- GDPR in practice — lawful basis, consent, data map, DPA, breach drill
- German consumer law (§356) — withdrawal rights, consent boxes, e-commerce duties
- Drafting with SPIRIT — AI-generated policies, terms, redlines, when to call counsel
- IP & protection — trademarks, NDAs, licensing basics
- Reading the risk — compliance checklist via CNC, exposure scoring, audit prep
Capstone: a compliant policy pack (privacy, terms, §356 consent) and a risk register for your company.
Tutor: Fin
Fundraising & the PitchAI-built deck+
Tell a fundable story and walk into the room knowing your numbers cold.
- Should you even raise — bootstrap vs. VC, dilution math, the real trade-offs
- The narrative — problem, insight, why-now, why-you
- The deck, AI-built — 10-slide arc, design, the numbers slide
- The financial ask — use of funds, milestones, valuation logic
- Investor process — list-building, warm intros, the data room, term sheets
- Reading the room — handling hard questions, what a no really means, follow-ups
- Live pitch reps — demo-day rehearsal, timing, Q&A under fire
Capstone: a polished investor deck, data room, and a recorded pitch that survives investor Q&A.
Tutor: Sol
Strategy & Competitive MoatsAI-mastered+
Pick a defensible position and build a moat that compounds as you grow.
- Strategy foundations — value creation, positioning, trade-offs
- Industry analysis — five forces, value chains, profit pools
- The seven moats — scale, network effects, switching costs, brand
- Worked example — moat teardown — dissect a winner, map its defenses
- AI & durability — what AI commoditizes, what it deepens
- Worked example — moat blueprint — score options, pick the wedge
- Strategy as a system — coherent activities, fit, reinforcement
Capstone: apply it on your simulation company (the Championship) — a one-page strategy & moat thesis with a 3-move plan to widen it.
Tutor: Sol
Customer Discovery & Product-Market FitOutreachPro+
Find a hair-on-fire problem and prove people will pay before you build.
- Discovery foundations — jobs-to-be-done, hypotheses, riskiest assumptions
- The interview craft — open questions, past behavior, no pitching
- Worked example — interview teardown — score a transcript, extract signal
- Segmentation & ICP — beachhead, early adopters, willingness-to-pay
- Measuring fit — Sean Ellis test, retention curves, leading signals
- Worked example — outreach sprint — build a list, run a campaign in OutreachPro
- Pivot or persevere — evidence thresholds, decision rules
Capstone: apply it on your simulation company (the Championship) — 15 logged interviews, an ICP, and a fit verdict with evidence.
Tutor: Mara
Negotiation & Deal-MakingAI-mastered+
Walk into any deal with leverage and walk out with value created on both sides.
- Negotiation foundations — interests vs positions, BATNA, ZOPA
- Preparation systems — research, anchors, concession plans
- Value creation — trades, logrolling, expanding the pie
- Worked example — term sheet — negotiate a contract clause by clause
- Tactics & tells — framing, silence, dealing with hardball
- Worked example — AI war-gaming — simulate counterparties, rehearse moves
- Closing & commitment — drafting, follow-through, relationship equity
Capstone: apply it on your simulation company (the Championship) — a negotiated supplier deal with a prep memo & outcome analysis.
Tutor: Mara
Growth, Retention & Loyalty LoopsOutreachPro · CNC+
Engineer self-reinforcing loops that acquire, keep, and compound customers.
- Growth foundations — funnels vs loops, the growth equation
- Acquisition channels — fit, CAC, channel-product match
- Retention & cohorts — churn math, habit, the retention curve
- Worked example — cohort teardown — read a cohort table, find the leak
- Loyalty & referral loops — incentives, viral coefficient, network value
- Worked example — loop build — wire a referral loop in OutreachPro · CNC
- Experiment engine — prioritization, A/B rigor, scaling wins
Capstone: apply it on your simulation company (the Championship) — one live growth loop with a measured lift and a scale-up plan.
Tutor: Mara
Leadership, Hiring & Org DesignAI-mastered+
Build a team and an org that does its best work without you in the room.
- Leadership foundations — vision, trust, decision rights
- Hiring systems — scorecards, structured interviews, references
- Worked example — interview loop — design a loop, debias a debrief
- Org design — spans, layers, teams, ownership
- Culture & performance — values in practice, feedback, accountability
- Worked example — org redesign — restructure a stalling 30-person team
- Leading through AI — augmented teams, new roles, delegation
Capstone: apply it on your simulation company (the Championship) — an org chart, two hire scorecards, and a 90-day leadership plan.
Tutor: Sol
Partnerships & Business DevelopmentOutreachPro+
Source, structure, and run partnerships that move real revenue.
- BD foundations — partner types, fit, build-buy-partner
- Sourcing & outreach — targeting, warm paths, the first email
- Worked example — outreach campaign — build a partner pipeline in OutreachPro
- Structuring deals — economics, exclusivity, incentives, terms
- Co-selling & enablement — joint motion, assets, shared goals
- Worked example — partnership P&L — model a channel deal's economics
- Managing the portfolio — QBRs, scorecards, when to exit
Capstone: apply it on your simulation company (the Championship) — a partnership proposal with a sourced pipeline & economics.
Tutor: Mara
Financial Modeling & Scenario PlanningAI-mastered+
Build a driver-based model you trust and stress-test it across futures.
- Modeling foundations — three statements, drivers, assumptions
- Revenue & cost models — unit economics, build-up, cohorts
- Worked example — model build — wire a startup model end to end
- Cash, runway & capital — burn, fundraising, dilution
- Scenario & sensitivity — base-bull-bear, drivers, breakpoints
- Worked example — scenario stress test — run shocks, find the cliff
- Telling the story — dashboards, the narrative, what to defend
Capstone: apply it on your simulation company (the Championship) — a 3-statement model with three scenarios and a runway verdict.
Tutor: Fin
Risk, Resilience & Crisis ManagementAI-mastered+
See the threats early, harden the business, and lead calmly when it breaks.
- Risk foundations — taxonomy, likelihood × impact, appetite
- Risk registers — identification, scoring, ownership
- Worked example — risk register — build and prioritize a live register
- Resilience by design — redundancy, buffers, antifragility
- Crisis playbooks — incident command, comms, decision speed
- Worked example — crisis simulation — run a breach drill minute by minute
- Recovery & learning — postmortems, continuity, rebuilding trust
Capstone: apply it on your simulation company (the Championship) — a top-10 risk register, one playbook, and a tabletop crisis after-action.
Tutor: Fin
The meta-skill
Operating with AI
3 courses
Directing a Fleet of AI AgentsClaude operating layer+
You'll run a multi-agent operation that ships real work while you steer instead of type.
- From operator to orchestrator — your role shift, leverage math, what to delegate vs hold
- Writing briefs agents can't misread — clear objectives, acceptance criteria, scoping context
- Single-agent mastery — task loops, tool permissions, plan-then-execute, course-correcting mid-run
- Parallel fleets — fan-out work, isolated worktrees, dependency graphs, merging outputs
- Quality gates — verification loops, adversarial review, catching the self-grading trap
- Cost & model routing — Haiku vs Sonnet vs Opus, budget caps, when speed beats depth
- Standing operations — scheduled agents, recurring loops, monitoring, escalation rules
Capstone: a live agent fleet that ships one end-to-end company deliverable on a schedule with human-in-the-loop sign-off.
Tutor: Sol
Building Your Company's Brain & Knowledge Poolprivate repo+
You'll build a living, agent-readable knowledge base that compounds every decision your company makes.
- Knowledge as an asset — owned memory vs rented tools, why context is the moat
- Structuring the repo — domains over types, small files, naming conventions, the index
- Capturing what you know — decisions, playbooks, terms, people, processes as living docs
- Memory agents read — context files, retrieval patterns, keeping docs agent-legible
- Keeping it true — freshness checks, versioning, pruning stale knowledge, single source of truth
- Privacy & ownership — secrets hygiene, access boundaries, what never leaves the repo
- Compounding loops — auto-capture from sessions, distilling patterns into reusable skills
Capstone: a private knowledge repo your agents query daily, with auto-capture wired into your workflow.
Tutor: Sol
The Operator's Mindset — Seeing the Big PictureFounder's Year+
You'll think like the operator of a company, not the doer of tasks — holding the whole system in view.
- The leverage shift — trading hours-for-output, your time as the scarcest input
- Systems over tasks — mapping your company as flows, finding the real bottleneck
- Deciding under uncertainty — reversible vs one-way doors, betting size, when to wait
- What only you can do — vision, taste, relationships, the irreducible human core
- Reading the whole board — customers, cash, capability, compounding over quarters
- Designing your week — focus blocks, review rhythms, what you check vs ignore
- The compounding founder — building loops that make next year easier than this one
Capstone: a one-page operating system for your company — bottleneck map, decision rules, and weekly rhythm you actually run.
Tutor: Sol