The courses

Every subject. One curriculum. A whole company.

The full Founder's Year syllabus — engineering, software, commerce and business — taught hands-on, with AI doing the heavy lifting while you learn to direct it. Open any course to see its modules, capstone and tutor.

44courses
6tracks
7AI tutors
1funded company
Week 1 · the foundation · 40 hours · required

Learning AI with Claude — before anything else.

Everyone starts here. One 40-hour week that turns you into an operator who can direct AI to do real work — the skill every other course is built on.

Day 1 · 8h
AI & LLMs demystified, how Claude reasons, your first real conversations, the operator mindset.
Day 2 · 8h
Prompt engineering — context, examples, structure, iteration, judging the output.
Day 3 · 8h
Tools & agents — Claude Code, files, the agent loop, and verifying its work.
Day 4 · 8h
Directing a fleet — multi-step tasks, delegation, parallel agents, guardrails & cost.
Day 5 · 8h
Build something real — ship a working project end to end with AI, then demo it.

Outcome: you can direct AI to research, write, code, design and operate — your operator's licence for the rest of the year.

Credits & formats

Pick your path — you can't do it all in a year, and you don't have to.

Every course is worth 3 credits and mints a reusable AI skill you keep. See the Skills Repository →

Full-time — The Founder's Year

12 months, the full curriculum, build & launch a real funded company. The complete operator track.

Executive courses

Pick & choose courses by credit over 1, 3 or 6 months. For people already working who want specific skills, fast.

Make it

Engineering & the physical product

8 courses
Industrial Design & CADcycleCAD+

Turn a napkin sketch into a parametric, manufacturable 3D part you can hand to a machine shop.

  1. From brief to form — requirement capture, mood boards, AI concept renders, sketch-to-3D
  2. Parametric modeling — sketches & constraints, feature trees, design intent, AI-driven edits
  3. Assemblies & mates — joints, mechanisms, interference checks, motion study
  4. Design for ergonomics & aesthetics — grip & reach, surfacing, fillets, materials & finishes
  5. Tolerancing & GD&T — fits & clearances, datum schemes, AI tolerance stack-up
  6. Drawings & handoff — dimensioned views, BOMs, STEP/STL export, supplier package

Capstone: a fully parametric product part, tolerance-checked, exported as a STEP file with a complete drawing pack.

Tutor: Cad

CAM & CNC MachiningPentacad+

Take a CAD model to finished metal: generate toolpaths, post G-code, and cut a real part.

  1. Machining fundamentals — milling vs turning, feeds & speeds, work-holding, coordinate systems
  2. Toolpath strategies — roughing, finishing, contour, pocket, AI-suggested paths
  3. Tool library & setup — endmills, holders, stock setup, fixturing plans
  4. Simulation & collision check — verify cuts, gouge detection, cycle-time estimate
  5. Post-processing & G-code — post selection, M/G codes, machine handshake
  6. On-machine workflow — zeroing, probing, first-article inspection, surface finish tuning
  7. Multi-axis & production — 4/5-axis basics, nesting, batch runs, cost-per-part

Capstone: a machined aluminum part cut from your own verified G-code, measured against drawing tolerances.

Tutor: Cad

3D Printing & AdditivecycleCAD+

Design parts that only additive can make, then print functional prototypes that actually work.

  1. Additive processes — FDM, SLA, SLS, MJF, choosing the right one
  2. Design for additive — wall thickness, overhangs, supports, self-supporting angles
  3. Slicing & print prep — orientation, infill, layer height, AI profile tuning
  4. Materials & properties — PLA/PETG/nylon/resin, anisotropy, post-cure
  5. Lightweighting & lattices — topology optimization, generative design, infill lattices
  6. Post-processing & QC — support removal, finishing, dimensional checks, fit testing

Capstone: a functional printed prototype with a generatively-optimized geometry, validated against a real load.

Tutor: Cad

Simulation, FEA & Design-for-ManufacturecycleCAD+

Predict whether a part survives before you build it, and redesign it to be cheaper to make.

  1. Simulation basics — loads & constraints, meshing, boundary conditions, convergence
  2. Structural FEA — stress & strain, safety factors, deflection, fatigue life
  3. Thermal & motion — heat transfer, thermal expansion, dynamic loads, AI result reading
  4. Design iteration — ribs & gussets, material swaps, parametric optimization
  5. Design for manufacture — draft angles, undercuts, moldability, cost drivers
  6. Design for assembly — part-count reduction, poka-yoke, fastening strategy
  7. Validation reporting — sim vs test, design review, sign-off package

Capstone: an FEA-validated, DFM-optimized part redesign with a before/after cost and safety-factor report.

Tutor: Cad

Electrical Engineering & PLC / AutomationCyclePanel+

Design a control panel and program a PLC to run a real automated machine.

  1. Electrical fundamentals — voltage/current, AC/DC, safety, grounding & bonding
  2. Schematics & panel design — wiring diagrams, component selection, panel layout, AI BOM
  3. Sensors & actuators — switches, encoders, relays, motors, solenoids, VFDs
  4. PLC programming — ladder logic, I/O mapping, timers & counters, state machines
  5. HMI & SCADA — operator screens, alarms, data logging, remote monitoring
  6. Safety & standards — E-stops, interlocks, risk assessment, CE/UL basics
  7. Commissioning — wiring checks, I/O test, tuning, fault diagnosis

Capstone: a working control panel with a PLC program and HMI that automates a multi-step machine sequence.

Tutor: Volt

Embedded, IoT & FirmwareSPIRIT · ESP32+

Ship a connected device: write the firmware, wire the sensors, and stream data to the cloud.

  1. Microcontroller basics — GPIO, pinouts, power, flashing the ESP32
  2. Reading the physical world — analog/digital sensors, I2C/SPI, ADC, debouncing
  3. Firmware in C/MicroPython — main loop vs interrupts, AI-assisted drivers, debugging
  4. Connectivity — Wi-Fi, BLE, MQTT, REST, OTA updates
  5. Cloud & dashboards — telemetry pipelines, time-series storage, live dashboards
  6. Power & reliability — sleep modes, battery budgeting, watchdogs, field hardening
  7. Security — secure boot, encrypted transport, credential handling

Capstone: a battery-powered ESP32 device streaming live sensor data to a cloud dashboard with OTA updates.

Tutor: Volt

Technical Documentation & Exploded ViewsExplodeView+

Produce the manuals, exploded diagrams, and spare-parts catalogs that ship with a real product.

  1. From CAD to illustration — model import, exploded assemblies, callouts, balloons
  2. Assembly instructions — step sequencing, AI-drafted copy, safety notes, iconography
  3. Parts catalogs & BOMs — item numbering, spare-parts lists, ERP linking
  4. Visual standards — line art, rendering, annotation, brand consistency
  5. Multi-format publishing — print PDF, interactive web, QR-linked docs, translations
  6. Maintenance & service docs — troubleshooting trees, service intervals, version control

Capstone: a complete product manual with exploded views, an illustrated assembly guide, and a linked spare-parts catalog.

Tutor: Cad

AI & Rendering with cycleCADcycleCAD · AI+

Use AI to go from idea — typed, photographed, or spoken — to a finished, rendered 3D part, all in the browser. Each lesson opens a guided walkthrough inside cycleCAD itself.

  1. Model the First Part — base solid → real pocket cut → fillet — every feature lands on the live history timeline
  2. Components & bodies — Fusion-style components with their own origin and bodies; read the nested browser
  3. Build an assembly — two components, a rigid joint, an exploded view — captured as a replayable recipe
  4. The history timeline — suppress features, roll the timeline back, undo/redo — straight from the bottom bar
  5. Text-to-CAD — describe a part in plain words and watch it model itself; refine by re-prompting
  6. Image-to-CAD — turn a photo or hand sketch into an editable, parametric 3D body
  7. CAD with prompting — drive the feature tree by conversation: holes, fillets, patterns, edits
  8. Voice-to-CAD — model hands-free; speak the part and the copilot builds it
  9. AI rendering & exploded views — photoreal renders and exploded assembly views straight from the model

Capstone: a part created end-to-end from a single prompt, refined by voice, and presented as a photoreal render with an exploded view.

Tutor: Cad

Automate it

Industrial automation & robotics

3 courses
Industrial Automation & PLC MigrationCyclePanel+

Program, simulate and migrate the PLC and HMI systems that run real factories.

  1. Automation foundations — sensors, actuators, control loops, safety
  2. PLC programming — ladder logic, I/O, timers, state machines
  3. HMI & SCADA — operator screens, alarms, data logging
  4. In-browser simulation — build & test on CyclePanel's PLC simulator
  5. Vendor migration — move legacy logic across platforms with AI assist
  6. Commissioning — I/O tests, tuning, fault diagnosis

Capstone: a working PLC + HMI program for a multi-step machine, simulated end to end on CyclePanel.

Tutor: Volt

Connected Machines & Cleaning SystemscycleWASH · SPIRIT+

Build and connect a real industrial machine — from control logic to live cloud telemetry.

  1. Machine architecture — the cycleWASH system, modules, control flow
  2. Sequence control — step chains (Schrittkette), interlocks, GOT screens
  3. Connect it — ESP32, Modbus/RS485, VFDs, MQTT to the cloud
  4. Live dashboards — telemetry, payments, remote monitoring via SPIRIT
  5. Service & uptime — diagnostics, OTA updates, predictive maintenance
  6. Productize it — turn a machine into a connected, sellable product

Capstone: a connected machine streaming live data to a dashboard, with a remote-control + payment flow.

Tutor: Volt

Robotics & Motion ControlCyclePanel · ESP32+

Make things move precisely — motors, axes, and robotic sequences you program and tune.

  1. Motion fundamentals — steppers, servos, drivers, kinematics basics
  2. Control — PID, feedback, encoders, closed-loop tuning
  3. Programming motion — paths, sequences, coordinated axes
  4. Robotic cells — pick-and-place, safety zones, cycle design
  5. AI in the loop — vision, adaptive control, AI-tuned parameters
  6. Integration — wire motion into a PLC/IoT system end to end

Capstone: a programmed multi-axis motion sequence (real or simulated) with tuned closed-loop control.

Tutor: Volt

Build it

Software, web & the platform

8 courses
Frontend Engineeringkaern.org · themes+

Ship a fast, polished, on-brand web frontend you can change with confidence.

  1. Anatomy of a page — HTML structure, semantic tags, read the DOM
  2. Theming the kaern.org stack — design tokens, theme variables, dark/light
  3. Layout that holds up — flexbox, grid, responsive breakpoints
  4. Components with AI — prompt for a component, edit the output, reuse it
  5. State & data binding — props, fetch data, render lists
  6. Performance & accessibility — Lighthouse audit, image sizing, alt text, contrast
  7. Ship & iterate — preview, get feedback, push a change live

Capstone: your company's live landing page on a custom kaern.org theme, scoring 90+ on Lighthouse.

Tutor: Ada

Motion & Interaction Designscroll-cinema+

Make a page that feels alive — motion that guides the eye, never distracts.

  1. Motion principles — easing, timing, when not to animate
  2. Transitions & micro-interactions — hover states, button feedback, loading states
  3. Scroll-cinema basics — scroll triggers, reveal-on-scroll, pinned sections
  4. Storytelling down the page — scene sequencing, parallax, sticky narrative
  5. Directing AI motion — describe the feel, tune the curve, cut the excess
  6. Performance budget — GPU-friendly transforms, reduced-motion, 60fps check

Capstone: a scroll-driven product story page that tells your founding narrative in one scroll.

Tutor: Ada

Backend & Real-time PlatformsSPIRIT+

Stand up a real backend with auth, data, and live updates — without drowning in plumbing.

  1. How backends work — requests, responses, servers, the database
  2. Data modeling on SPIRIT — tables, relations, schema design
  3. APIs & endpoints — REST routes, CRUD, status codes
  4. Auth & permissions — sign-in, sessions, role-based access
  5. Real-time — subscriptions, live data, websockets
  6. Reliability — error handling, validation, logging
  7. Directing AI on the backend — spec an endpoint, review the code, test it

Capstone: a deployed SPIRIT backend powering your app with live auth and real-time data.

Tutor: Ada

Mobile App DevelopmentSPIRIT app+

Build and ship a real mobile app to a phone — and an app store.

  1. Mobile mindset — native vs web, screens, navigation, touch
  2. Screens & flows on SPIRIT app — layouts, tabs, stacks
  3. Device features — camera, location, notifications, storage
  4. Wiring to your backend — fetch data, sync, offline state
  5. Polish & feel — gestures, transitions, native components
  6. Ship it — build, TestFlight/Play, store listing

Capstone: your company's app running on a real device and submitted to a store.

Tutor: Ada

Version Control & Collaborationgit / GitHub+

Work on code without fear — branch, review, merge, and never lose work.

  1. Why version control — commits, history, time travel
  2. Daily git — clone, branch, commit, push, pull
  3. Branches & merges — feature branches, merge conflicts, resolving them
  4. Pull requests — open a PR, request review, address feedback
  5. Collaborating with AI — review AI commits, read diffs, approve or push back
  6. Workflow & CI — branch protection, automated checks, releases

Capstone: a clean GitHub repo with branch protection, a reviewed-and-merged PR, and passing CI.

Tutor: Ada

Cybersecurity & Data Protectionsecurity layer+

Find the holes before attackers do — and keep customer data safe and legal.

  1. Threat thinking — attacker mindset, attack surface, OWASP Top 10
  2. Auth done right — passwords, MFA, sessions, secrets management
  3. Common vulnerabilities — injection, XSS, CSRF, broken access control
  4. Data protection & GDPR — encryption, PII, consent, retention
  5. AI security review — scan with AI, triage findings, patch the real ones
  6. Incident response — detection, logging, breach plan

Capstone: a security audit of your own product with vulnerabilities found, fixed, and documented.

Tutor: Ada

AI Agents, MCP & AutomationcycleCAD API · autonomy+

Build AI agents that do real work — connected to your tools and running on their own.

  1. What an agent is — tools, loops, the action space
  2. MCP & tool wiring — connect APIs, define tools, the cycleCAD API
  3. Prompting & directing — system prompts, guardrails, making the calls
  4. Multi-step automation — chains, triggers, scheduled runs
  5. Autonomy & safety — permissions, human-in-the-loop, kill switches
  6. Evals & reliability — test the agent, measure success, fix failures
  7. Ship an agent — deploy, monitor, iterate

Capstone: a deployed autonomous agent that runs a real workflow in your company end to end.

Tutor: Ada

Building Your Website & StoreWebsite module+

Launch a live site and online store that takes real orders and real money.

  1. Site in a day — pages, navigation, content blocks
  2. Brand & design system — fonts, colors, logo, consistency
  3. Store setup — products, variants, pricing, inventory
  4. Checkout & payments — cart, Stripe, taxes, shipping
  5. SEO & analytics — metadata, sitemap, tracking, search ranking
  6. Launch & grow — domain, go live, conversion tweaks

Capstone: your company's live website and store, processing a real first order.

Tutor: Ada

Run it

Commerce, data & dashboards

4 courses
Web & E-commerceShopify+

You'll launch a live storefront that takes real orders the day it opens.

  1. Store foundations — pick a niche, register Shopify, theme setup, brand basics
  2. Products that sell — listings, variants, pricing, AI product copy, photos
  3. Storefront design — homepage layout, collections, mobile-first, fast load
  4. Checkout & cart — cart flow, abandoned-cart recovery, upsells, trust badges
  5. Shipping & fulfillment — rates, zones, suppliers, order tracking, returns
  6. Apps & automation — reviews, email capture, AI chat, inventory sync
  7. Launch & iterate — pre-launch checklist, soft launch, fix funnel leaks

Capstone: a live Shopify store that processes a real paid order from a real customer.

Tutor: Mara

Payments (cards, Apple/Google Pay, Lightning)SPIRIT+

You'll accept money from anyone, anywhere, by any method, with fees you understand.

  1. How money moves — issuers, acquirers, networks, settlement, the fee stack
  2. Card acceptance — gateway setup, checkout integration, 3-D Secure, receipts
  3. Wallets & one-tap — Apple Pay, Google Pay, tokenization, mobile conversion
  4. Bitcoin & Lightning — wallets, invoices, instant settlement, custody choices
  5. Fraud & disputes — risk signals, chargebacks, refunds, dispute evidence
  6. Compliance & payouts — PCI basics, KYC, payout schedules, reconciliation
  7. Global money — multi-currency, FX, local methods, tax at checkout

Capstone: a checkout that accepts a card, a wallet tap, and a Lightning payment — all reconciled to one ledger.

Tutor: Fin

Dashboards, Analytics & the Control RoomSPIRIT dashboard+

You'll run your company off one screen that tells you what to do next.

  1. Metrics that matter — revenue, CAC, LTV, margin, cash, north-star metric
  2. Data plumbing — sources, events, tracking plan, clean naming, single source of truth
  3. Build the dashboard — KPIs, charts, time ranges, segments, drill-downs
  4. Funnels & cohorts — conversion steps, retention curves, leak detection
  5. Alerts & the control room — thresholds, anomaly flags, daily standup view
  6. From data to decision — reading signals, A/B reads, weekly review ritual
  7. Forecasting — trends, runway, scenario models, target-setting

Capstone: a live control-room dashboard pulling real company data that drives one decision you actually make.

Tutor: Ada

Domains, Hosting & HTTPSGitHub · Gandi+

You'll own a domain and ship a secure, fast website live on the internet.

  1. Domains & DNS — buy on Gandi, registrars, A/CNAME/MX records, nameservers
  2. Hosting choices — static vs dynamic, GitHub Pages, CDNs, edge basics
  3. Deploy from GitHub — repos, Pages setup, build pipeline, custom domain
  4. HTTPS & certificates — TLS, Let's Encrypt, auto-renewal, mixed-content fixes
  5. Email & subdomains — MX/SPF/DKIM, shop. and app. subdomains, redirects
  6. Performance & uptime — caching, CDN tuning, monitoring, downtime alerts

Capstone: a custom domain serving your site over HTTPS, deployed from GitHub, with working email.

Tutor: Ada

Grow it

Entrepreneurial & Business Studies

18 courses
Brand & Designkaern.org · Stitch+

Ship a coherent brand and a real website in a weekend, not a quarter.

  1. Positioning before pixels — one-line promise, who-it's-for, why-you-win
  2. Naming & identity — name tests, domain checks, AI logo rounds, picking the keeper
  3. Design systems with Stitch — color & type tokens, components, generating variants
  4. Site that converts — hero, proof, CTA hierarchy, mobile-first layout
  5. Reading the design numbers — bounce rate, scroll depth, A/B reads, when to trust them
  6. Voice & assets at scale — brand voice prompt, social kit, image consistency
  7. Launch on kaern.org — publish, instrument, first-impression test

Capstone: a live, branded site for your company on kaern.org with analytics wired in.

Tutor: Mara

Marketing, SEO & Answer-Engine (AEO)OutreachPro · CNC+

Get found by both Google and the AI answer engines your customers now ask.

  1. Demand vs. capture — funnel map, intent stages, channel fit
  2. Keyword & topic strategy — AI cluster research, search volume, difficulty calls
  3. On-page & technical SEO — titles, schema, site speed, crawlability checks
  4. Answer-Engine Optimization — citations, structured facts, getting quoted by LLMs
  5. Campaigns in OutreachPro — segments, sequences, UTM tracking
  6. Reading the funnel with CNC — CAC, conversion rates, attribution sanity checks
  7. Compounding content engine — calendar, refresh cadence, what to kill

Capstone: a live campaign driving tracked traffic, with a one-page CAC and AEO-visibility report.

Tutor: Mara

Sales & CRMOutreachPro+

Build a pipeline you can forecast and a sales motion that closes.

  1. The motion that fits — self-serve vs. sales-led, deal size, cycle length
  2. Pipeline in OutreachPro — stages, fields, hygiene, AI note capture
  3. Discovery & qualification — pain mapping, BANT/MEDDIC, disqualifying fast
  4. Demo & objection handling — value framing, role-play reps, common stalls
  5. Closing & negotiation — pricing talk, terms, mutual close plans
  6. Reading the pipeline — win rate, velocity, forecast confidence, where deals die
  7. Renewals & expansion — onboarding, NRR, upsell triggers

Capstone: a working CRM pipeline with real opps and a defensible 90-day forecast.

Tutor: Mara

Lead Generation & ScrapingOutreachPro · Apify+

Fill the top of funnel with a clean, targeted list you built yourself.

  1. Ideal customer profile — firmographics, triggers, lookalike logic
  2. Sourcing with Apify — actors, selectors, pagination, rate limits
  3. Enrichment & verification — emails, dedupe, AI-cleaned data, bounce risk
  4. Compliant outreach — GDPR basis, opt-out, deliverability hygiene
  5. Sequences in OutreachPro — personalization at scale, cadence, A/B subject lines
  6. Reading the top of funnel — reply rate, positive-reply rate, list quality scoring

Capstone: a verified 500-lead list feeding a live, compliant outreach sequence with reply tracking.

Tutor: Mara

Content & PublishingOutreachPro blog+

Run a content engine that earns trust and ranks while you sleep.

  1. Content strategy — audience, pillars, business-goal mapping
  2. AI-assisted drafting — briefs, outlines, voice prompts, keeping it human
  3. Editing for credibility — fact-checks, sources, originality, the human pass
  4. Publishing on the OutreachPro blog — formatting, SEO fields, internal links
  5. Distribution — repurposing, newsletter, social cut-downs
  6. Reading content performance — traffic, dwell, assisted conversions, refresh signals

Capstone: a published 6-piece content series with a distribution plan and a performance dashboard.

Tutor: Mara

Finance, Accounting & Cap TablesAI-mastered+

Read your own financials and own your cap table without a CFO.

  1. The three statements — P&L, balance sheet, cash flow, how they link
  2. Bookkeeping that scales — chart of accounts, AI categorization, monthly close
  3. Cash is king — runway, burn, the 13-week cash forecast
  4. Modeling the business — AI-built model, assumptions, scenario toggles
  5. Cap tables & dilution — options pool, SAFEs, dilution math, founder splits
  6. Reading the numbers — margin trends, anomalies, what your accountant won't catch
  7. Taxes & compliance basics — entity choice, filings, what to delegate

Capstone: a clean monthly model, live cap table, and a runway memo for your own company.

Tutor: Fin

Economics, Pricing & Unit EconomicsAI-mastered+

Price with confidence and prove every dollar in earns more than a dollar back.

  1. Unit economics core — contribution margin, CAC, LTV, payback period
  2. Pricing strategy — value-based, tiers, anchoring, willingness-to-pay tests
  3. Cost structure — fixed vs. variable, break-even, marginal thinking
  4. Market & competition — TAM/SAM/SOM, elasticity, competitive pricing reads
  5. Modeling with AI — pricing scenarios, sensitivity tables, the call you make
  6. Reading the economics — LTV:CAC, cohort decay, when a unit is actually broken

Capstone: a defended pricing page plus a unit-economics model proving payback and LTV:CAC.

Tutor: Fin

Operations & Supply ChainAI-mastered+

Run the machine: deliver reliably, cheaply, and without firefighting.

  1. Process design — mapping, bottlenecks, SOPs, what to automate
  2. Supply chain basics — sourcing, lead times, supplier risk, dual-sourcing
  3. Inventory & fulfillment — reorder points, safety stock, AI demand forecasting
  4. Quality & service levels — SLAs, defects, root-cause discipline
  5. Vendor & cost management — negotiation, terms, total cost of ownership
  6. Reading ops metrics — throughput, cycle time, on-time rate, cost-per-unit
  7. Scaling without breaking — capacity planning, where automation pays off

Capstone: a documented core process with SLAs, a demand forecast, and an ops dashboard.

Tutor: Fin

Compliance & Law (GDPR, §356)CNC · SPIRIT+

Stay legal and audit-ready without drowning in lawyer fees.

  1. Entity & contracts — structure, founder agreements, key clauses to never miss
  2. GDPR in practice — lawful basis, consent, data map, DPA, breach drill
  3. German consumer law (§356) — withdrawal rights, consent boxes, e-commerce duties
  4. Drafting with SPIRIT — AI-generated policies, terms, redlines, when to call counsel
  5. IP & protection — trademarks, NDAs, licensing basics
  6. Reading the risk — compliance checklist via CNC, exposure scoring, audit prep

Capstone: a compliant policy pack (privacy, terms, §356 consent) and a risk register for your company.

Tutor: Fin

Fundraising & the PitchAI-built deck+

Tell a fundable story and walk into the room knowing your numbers cold.

  1. Should you even raise — bootstrap vs. VC, dilution math, the real trade-offs
  2. The narrative — problem, insight, why-now, why-you
  3. The deck, AI-built — 10-slide arc, design, the numbers slide
  4. The financial ask — use of funds, milestones, valuation logic
  5. Investor process — list-building, warm intros, the data room, term sheets
  6. Reading the room — handling hard questions, what a no really means, follow-ups
  7. Live pitch reps — demo-day rehearsal, timing, Q&A under fire

Capstone: a polished investor deck, data room, and a recorded pitch that survives investor Q&A.

Tutor: Sol

Strategy & Competitive MoatsAI-mastered+

Pick a defensible position and build a moat that compounds as you grow.

  1. Strategy foundations — value creation, positioning, trade-offs
  2. Industry analysis — five forces, value chains, profit pools
  3. The seven moats — scale, network effects, switching costs, brand
  4. Worked example — moat teardown — dissect a winner, map its defenses
  5. AI & durability — what AI commoditizes, what it deepens
  6. Worked example — moat blueprint — score options, pick the wedge
  7. Strategy as a system — coherent activities, fit, reinforcement

Capstone: apply it on your simulation company (the Championship) — a one-page strategy & moat thesis with a 3-move plan to widen it.

Tutor: Sol

Customer Discovery & Product-Market FitOutreachPro+

Find a hair-on-fire problem and prove people will pay before you build.

  1. Discovery foundations — jobs-to-be-done, hypotheses, riskiest assumptions
  2. The interview craft — open questions, past behavior, no pitching
  3. Worked example — interview teardown — score a transcript, extract signal
  4. Segmentation & ICP — beachhead, early adopters, willingness-to-pay
  5. Measuring fit — Sean Ellis test, retention curves, leading signals
  6. Worked example — outreach sprint — build a list, run a campaign in OutreachPro
  7. Pivot or persevere — evidence thresholds, decision rules

Capstone: apply it on your simulation company (the Championship) — 15 logged interviews, an ICP, and a fit verdict with evidence.

Tutor: Mara

Negotiation & Deal-MakingAI-mastered+

Walk into any deal with leverage and walk out with value created on both sides.

  1. Negotiation foundations — interests vs positions, BATNA, ZOPA
  2. Preparation systems — research, anchors, concession plans
  3. Value creation — trades, logrolling, expanding the pie
  4. Worked example — term sheet — negotiate a contract clause by clause
  5. Tactics & tells — framing, silence, dealing with hardball
  6. Worked example — AI war-gaming — simulate counterparties, rehearse moves
  7. Closing & commitment — drafting, follow-through, relationship equity

Capstone: apply it on your simulation company (the Championship) — a negotiated supplier deal with a prep memo & outcome analysis.

Tutor: Mara

Growth, Retention & Loyalty LoopsOutreachPro · CNC+

Engineer self-reinforcing loops that acquire, keep, and compound customers.

  1. Growth foundations — funnels vs loops, the growth equation
  2. Acquisition channels — fit, CAC, channel-product match
  3. Retention & cohorts — churn math, habit, the retention curve
  4. Worked example — cohort teardown — read a cohort table, find the leak
  5. Loyalty & referral loops — incentives, viral coefficient, network value
  6. Worked example — loop build — wire a referral loop in OutreachPro · CNC
  7. Experiment engine — prioritization, A/B rigor, scaling wins

Capstone: apply it on your simulation company (the Championship) — one live growth loop with a measured lift and a scale-up plan.

Tutor: Mara

Leadership, Hiring & Org DesignAI-mastered+

Build a team and an org that does its best work without you in the room.

  1. Leadership foundations — vision, trust, decision rights
  2. Hiring systems — scorecards, structured interviews, references
  3. Worked example — interview loop — design a loop, debias a debrief
  4. Org design — spans, layers, teams, ownership
  5. Culture & performance — values in practice, feedback, accountability
  6. Worked example — org redesign — restructure a stalling 30-person team
  7. Leading through AI — augmented teams, new roles, delegation

Capstone: apply it on your simulation company (the Championship) — an org chart, two hire scorecards, and a 90-day leadership plan.

Tutor: Sol

Partnerships & Business DevelopmentOutreachPro+

Source, structure, and run partnerships that move real revenue.

  1. BD foundations — partner types, fit, build-buy-partner
  2. Sourcing & outreach — targeting, warm paths, the first email
  3. Worked example — outreach campaign — build a partner pipeline in OutreachPro
  4. Structuring deals — economics, exclusivity, incentives, terms
  5. Co-selling & enablement — joint motion, assets, shared goals
  6. Worked example — partnership P&L — model a channel deal's economics
  7. Managing the portfolio — QBRs, scorecards, when to exit

Capstone: apply it on your simulation company (the Championship) — a partnership proposal with a sourced pipeline & economics.

Tutor: Mara

Financial Modeling & Scenario PlanningAI-mastered+

Build a driver-based model you trust and stress-test it across futures.

  1. Modeling foundations — three statements, drivers, assumptions
  2. Revenue & cost models — unit economics, build-up, cohorts
  3. Worked example — model build — wire a startup model end to end
  4. Cash, runway & capital — burn, fundraising, dilution
  5. Scenario & sensitivity — base-bull-bear, drivers, breakpoints
  6. Worked example — scenario stress test — run shocks, find the cliff
  7. Telling the story — dashboards, the narrative, what to defend

Capstone: apply it on your simulation company (the Championship) — a 3-statement model with three scenarios and a runway verdict.

Tutor: Fin

Risk, Resilience & Crisis ManagementAI-mastered+

See the threats early, harden the business, and lead calmly when it breaks.

  1. Risk foundations — taxonomy, likelihood × impact, appetite
  2. Risk registers — identification, scoring, ownership
  3. Worked example — risk register — build and prioritize a live register
  4. Resilience by design — redundancy, buffers, antifragility
  5. Crisis playbooks — incident command, comms, decision speed
  6. Worked example — crisis simulation — run a breach drill minute by minute
  7. Recovery & learning — postmortems, continuity, rebuilding trust

Capstone: apply it on your simulation company (the Championship) — a top-10 risk register, one playbook, and a tabletop crisis after-action.

Tutor: Fin

The meta-skill

Operating with AI

3 courses
Directing a Fleet of AI AgentsClaude operating layer+

You'll run a multi-agent operation that ships real work while you steer instead of type.

  1. From operator to orchestrator — your role shift, leverage math, what to delegate vs hold
  2. Writing briefs agents can't misread — clear objectives, acceptance criteria, scoping context
  3. Single-agent mastery — task loops, tool permissions, plan-then-execute, course-correcting mid-run
  4. Parallel fleets — fan-out work, isolated worktrees, dependency graphs, merging outputs
  5. Quality gates — verification loops, adversarial review, catching the self-grading trap
  6. Cost & model routing — Haiku vs Sonnet vs Opus, budget caps, when speed beats depth
  7. Standing operations — scheduled agents, recurring loops, monitoring, escalation rules

Capstone: a live agent fleet that ships one end-to-end company deliverable on a schedule with human-in-the-loop sign-off.

Tutor: Sol

Building Your Company's Brain & Knowledge Poolprivate repo+

You'll build a living, agent-readable knowledge base that compounds every decision your company makes.

  1. Knowledge as an asset — owned memory vs rented tools, why context is the moat
  2. Structuring the repo — domains over types, small files, naming conventions, the index
  3. Capturing what you know — decisions, playbooks, terms, people, processes as living docs
  4. Memory agents read — context files, retrieval patterns, keeping docs agent-legible
  5. Keeping it true — freshness checks, versioning, pruning stale knowledge, single source of truth
  6. Privacy & ownership — secrets hygiene, access boundaries, what never leaves the repo
  7. Compounding loops — auto-capture from sessions, distilling patterns into reusable skills

Capstone: a private knowledge repo your agents query daily, with auto-capture wired into your workflow.

Tutor: Sol

The Operator's Mindset — Seeing the Big PictureFounder's Year+

You'll think like the operator of a company, not the doer of tasks — holding the whole system in view.

  1. The leverage shift — trading hours-for-output, your time as the scarcest input
  2. Systems over tasks — mapping your company as flows, finding the real bottleneck
  3. Deciding under uncertainty — reversible vs one-way doors, betting size, when to wait
  4. What only you can do — vision, taste, relationships, the irreducible human core
  5. Reading the whole board — customers, cash, capability, compounding over quarters
  6. Designing your week — focus blocks, review rhythms, what you check vs ignore
  7. The compounding founder — building loops that make next year easier than this one

Capstone: a one-page operating system for your company — bottleneck map, decision rules, and weekly rhythm you actually run.

Tutor: Sol

Pick the company. We'll teach you to build it.

Every course is taught hands-on with AI tutors, the case method, and your cohort — and it all adds up to one real, funded company you own.

Apply for the Founder's Year →