Sales, Outreach & CRM
Build an outreach engine and a CRM that turns conversations into closed deals.
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- Build-along Workbook — Claude Code right in your browser
- Progress tracking, topic by topic
- Certificate of completion when you finish
- Taught on real Kaern software & founder playbooks
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Kaern Schools · Live cohort course
Tutor: Mara — 12 years in B2B sales, built and ran the cycleX OutreachPro lead engine, closed cyclewash machine deals into gyms, hotels, and municipalities, and stood up the cyclecnc Request-a-Quote pipeline from a spreadsheet to a real CRM.
Welcome — read this before Module 1
Pull up a chair. I'm Mara, and for the next six modules I'm going to teach you to sell the way founders actually have to sell: with no brand behind you, no inbound flood, and a product that half your market has never heard of.
Everything in here is drawn from the real cycleX world — the OutreachPro lead engine we use to find and warm prospects, the cyclewash B2B machine deals (think a €14k automated bike-wash unit sold to a hotel group), and the cyclecnc Request-a-Quote flow where engineers ask for custom machined parts. I use those because they're messy and real, the way your deals will be.
Who this is for. Founders at Kaern startups who are now the head of sales whether they wanted the job or not. You can write a clear sentence and you can talk to a stranger; that's all the prerequisite you need.
What you'll walk out able to do:
- Define a sharp ICP and disqualify fast.
- Run a cold-outbound system in OutreachPro that books meetings without spamming.
- Run a discovery call that the buyer thanks you for.
- Keep a CRM that tells you the truth and forecast off it.
- Price, handle objections, and close without discounting reflexively.
- Turn one customer into renewals, referrals, and expansion revenue.
How we work. Every lesson has a teaching script (me talking), a worked example on a live-feeling cycleX deal, a hands-on exercise you do on your own company, the mistakes I see every cohort make, and a quick check. Bring a real prospect list. We're not doing theory for its own sake.
Let's go.
🔒 That’s the end of your free lesson
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